University of Texas at Austin - Beta Eta Chapter
Chapter President | 2018 - 2019
Led a chapter of 260 women through philanthropic and academic endeavors.
Throughout my term I focused on streamlining the communication between members and officers, as well as finding a better way to announce important information other than through Facebook. As a solution, I used MailChimp to create weekly newsletters sent out every Monday night. These newsletters, called "Anchor Line" gave a preview of the week and were vital in communicating to chapter members. On average, the newsletters were opened by 80% of the chapter within a day of receiving the email.
Director of Public Relations | 2017 - 2018
Promoted Delta Gamma and its events through social media posts, mentions, and guerrilla marketing.
Designed five major social media campaigns promoting summer recruitment and philanthropic events.
Created and hand painted 10+ banners used to promote Delta Gamma.
Re-defined the position’s scope to coincide with the significance of social media on college students.
Managed a crew of 50+ members.